Red Seal is a New Zealand owned and operated company, specialising in natural products. 

Founded in 1923, the business is owned and managed by Rolf and Rosi Hilke, two people passionate about supporting health and well-being through natural therapies. Rolf is the Managing Director and has guided the company to its current strong position in New Zealand and a number of export markets over the last 22 years. Rosi, who trained in Germany as a pharmacist, manages the R&D team with a particular interest in natural toothpastes. The key values of the brand have stayed remarkably consistent over the years.

Products such as Floradix and Red Seal Natural Herbal toothpastes provide high potency natural alternatives to everyday demands.